I read articles, stories, books, magazines, blogs, pretty much everything!  I came across this quote from a photographer's client and it was so simple, yet, so true: " Professional photos really aren't expensive.  They are an expensive. We look at the photos every single day...so what's the cost of that spread over a lifetime...There are days when I don't even get to look at my wife....but these are something I can give to my children to show just how important they are to us..."